Mercy Health Network (HMN), one of Iowa’s largest employers with more than 20,000 workers, changed its name last week and unveiled a new brand. MHN is now “MercyOne.”
The branding reflects the organization’s growth over the last 20 years and is a step in connecting its properties across the state and surrounding regions. Officials say the effort will make it easier for consumers to identify care locations, enhance the coordination of medical expertise and services and ensure consistent patient care experiences across all locations.
“We are excited to bring our mission and vision to life with our new unified brand. Our transition to MercyOne allows us to be more recognizable to the people and communities we serve and celebrates the remarkable work of our teams across the state to build a better-connected system of care and services,” said MercyOne President and CEO Bob Ritz.
With the new brand, MercyOne’s 18 owned and joint-venture medical centers and hospitals, as well as more than 420 clinics and related care facilities, will modify their names and adopt the new logo.
All 25 affiliated hospitals and facilities contracting with MercyOne for management support, statewide initiatives and strategic benefits will continue to retain their local governance and current names.
Due to the size of this transition, signage implementation will be phased-in over several years, in coordination with the system’s continued capital investments in new facilities, medical equipment and technology advancements.
“The unified brand launch extends and amplifies the impact of work to unify our culture,” said Janell Pittman, chief marketing and digital strategy officer at MercyOne, who led the branding effort for the system.
Previously, the system’s facilities were represented by dozens of different brand names and logos. Pittman and the MercyOne team developed the new brand through consumer research, along with focus groups and interactions with team members.
Formed in 1998 by Catholic Health Initiatives (now CommonSpirit Health) and Trinity Health, MercyOne has grown into one of Iowa’s leading providers of health care services. The system includes 18 owned or joint-venture medical centers and hospital campuses, 25 affiliated medical centers, along with more than 420 ambulatory care locations, all generating more than $3 billion in combined revenue and employing more than 20,000 people.